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Kånken story

Of all Fjällräven products, the simple and durable Kånken backpack has done most to propel the company to global brand status. It is found everywhere, almost worldwide – from city streets to beaches, from forests to fields, and from trains to buses.How Fjällräven broke through to achieve world recognition is a tale of imagination and tenacity.

  • Blog

    Are you interested in the story of the Fjällräven logo, what materials we use in our products, or how to take care of the Kånken backpack? Then this section is just for you.

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  • Kånken story

    Of all Fjällräven products, the simple and durable Kånken backpack has done most to propel the company to global brand status. It is found everywhere, almost worldwide – from city streets to beaches, from forests to fields, and from trains to buses.How Fjällräven broke through to achieve world recognition is a tale of imagination and tenacity.

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  • Materials

    Nature is our constant source of inspiration here at Fjällräven. And this extends to our material choice. Whenever possible we source materials directly from the environment around us.

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  • Sustainability

    Fjällräven voted most sustainable brand in its industry according to Sustainable Brand Index 2020 Sweden. Europe’s largest brand study on sustainability, the  Sustainable Brand Index™  2020, has announced that  Fjällräven  is an industry leader within sustainability in  Sweden.

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  • Product care

    We’re not quite sure when it happened, but Kånken has become a trusted essential for millions of people around the world. It’s the backpack you take with you on adventures, shopping, to school or work. It’s a simple little bag, but with the right care it can last and last and last. 

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